Using the Threats & Benefits Design in Social Media Advertising

Ever seen a mountaineer reach the top of the mountain without taking a tumble? Or a young kid learn swimming without first gulping in a couple of liters of water? Seems rather improbable right? We have actually all listened to individuals claim “No Discomfort, No Gain”. Management experts around the globe expound this concept called Risk-Return Trade-off which claims that with boost in danger, the return possible increases.

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